Sources within EB Games Australia have informed Progress Bar that growth within the company has slowed, following a financially disappointing holiday period in 2016 and the downscale of EB Expo.
Despite a successful expansion program in 2015, EB Games has been unable to maintain its financial growth throughout 2016. Even after opening roughly 20 new stores across Australia and making introductory pushes into new markets with its Zing Pop Culture stores, Progress Bar has been informed that the level of overall consumer demand has tapered off. Sources claim that whilst the company continues to operate at a profit, future plans of expansion into 2017 have been stalled.
As the Australian economy continues through a period of shaky growth, these findings are not too surprising as news of below average Christmas sales were reported in January. Similar electronic retailers like JB Hi-Fi are attempting to diversify their product offerings, following a takeover bid of $870 million AUD for home goods supplier The Good Guys back in September 2016. If this trend continues across the entire economy and the rumoured introduction of Amazon to the Australian market becomes a reality, times are looking tough for EB Games.
So how is the company looking to combat this plateau in the near future? One of the counter-measures they have employed is the recent downscale of their Australian video game expo “EB Expo” which has now been moved back to its original home on the Gold Coast in Queensland. Along with this move came a reduction in total days the Expo will be held for, coming down from three(3) to two(2).
Sources from EB Games also confirmed that EB World Level 5 was coming, and was initially planned as an invite only level with requirements that included a minimum trade/buy. This new level was set to be added sometime in 2017 but the company is unsure if it will be enough to keep their customers attention. EB Games may need to start adapting to the new age of sales and keep up with its competitors if they want to stay in this ever-growing market.
EB Games, a subsidiary of the American GameStop is Australia’s largest games and pop culture retailer, with over 380 stores and 5,000 employees.
5 Comments
Benny Tormoes
Mar 16, 2017 10:20 amEb games sucks. No biggie.
BeastVS
Mar 16, 2017 5:14 pmOffer competitive pricing on new release games, It shouldn’t be up to the consumer to have to price match a title, its as simple as that. Why would i buy a game from Eb games at $99 when in the exact came center i can walk 20 extra meters and save myself $20-$30 in a couple of other retailers. The rewards program isn’t enough to entice me when the savings don’t outweigh the cost.
Yes i realize that they price match competitors, but personally i think it shouldn’t be up to me to have to bring in catalogues or research prices online to get the best deal on an identical item.
Gobl1n
Mar 16, 2017 7:44 pmYou must be one of the quarter-wits from neogaf.
“Offer competitive pricing on new release games”
Who would have thought that a video game retailer, which also has dipped its toes into selling tablets and smartphones, can’t sell games at a loss?
“It shouldn’t be up to the consumer to have to price match a title, its as simple as that.”
Colin was and always will be right. Gamers are entitled.
“Why would i buy a game from Eb games at $99 when in the exact came center i can walk 20 extra meters and save myself $20-$30 in a couple of other retailers.”
Telling someone at EB Games to price match ‘X’ retailer isn’t really that difficult. Then again, neogaf is full of people who can’t socialise with real people away from a keyboard.
“The rewards program isn’t enough to entice me when the savings don’t outweigh the cost.”
lol “I WANT TO SAVE A DOLLAR FOR EVERY DOLLAR I SPEND WAHHHHHHHHHHH”
“Yes i realize that they price match competitors, but personally i think it shouldn’t be up to me to have to bring in catalogues or research prices online to get the best deal on an identical item.”
If it’s not up to you to research prices, why are you walking an extra 20 metres to a different store? You’ve clearly done your ‘research’ to walk those extra steps into another store.
Anticitizen1
Mar 17, 2017 8:19 am“If it’s not up to you to research prices, why are you walking an extra 20 metres to a different store? You’ve clearly done your ‘research’ to walk those extra steps into another store.”
So why would you walk back that 20m from that other store instead of just buying it there? Your post is one of the dumbest replies I have seen in a while.
BeastVS
Mar 17, 2017 7:15 pmTheir reply couldn’t be further from the truth, I really cant even be bothered to type out a response to such a miss informed post. Im glad im not the only one who can see the sheer stupidity in the response.