Ken Block to partner with EA on Need for Speed


EA has announced a multi-year partnership with rally and Gymkhana legend, Ken Block on Need for Speed.


Block will be the franchise’s Racing Advisor, with EA sponsoring his Ford Fiesta ST 2013 racing car and his upcoming video, Gymkhana SIX. Block mentions that “Partnering with EA and Need for Speed is a natural fit for our team. I feel like we both have the same goal in mind – to let people live out a fantasy of really pushing the limits of what you can do in the driver’s seat.


It’s that special mix of fast-pace, raw speed and over-the-top fun, which has made the Gymkhana series a success, and something the Need for Speed games capture really well. We’re both excited to show you how we’re taking things to a new level in Gymkhana SIX in just a few weeks.”


Executive Producer of Need for Speed Rivals, Marcus Nilsson also comments on the partnership, saying “I couldn’t think of a more exciting and more appropriate partner to have for Need for Speed. Ken’s a true master of drifting, handling, and really turning the streets into a playground for cars. We were already huge fans of his at Ghost, and we know he will be a great asset in helping us provide gamers the most adrenaline-filled and fun racing experience in the industry as we move forward.


Need for Speed Rivals releases in Australia on 21 November 2013 for PC, PlayStation 3 and Xbox One; and on 28 November 2013 for PlayStation 4 and Xbox One.